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Louisiana Tea Leaves

Robert Goidel

Robert Goidel

Posted: 10.13.2008 / 10:28 PM PDT

A couple of local events merit closer attention. First, incumbent East Baton Rouge Mayor/President Melvin “Kip” Holden won reelection on October 4 with a remarkable 71% of the vote.   Holden, an African-American Democrat, won election in 2004 running against an unpopular incumbent.  Since 2004, he has worked tirelessly as an advocate for the city. He was rewarded with an overwhelming victory.  His election night comments are reflective of his political approach.

“Tonight we send a message across America: that it’s not Republican or Democrat, it’s not black or white. Baton Rouge has come together as a city and parish on the move. And you know what? People will be coming here to take lessons!”

As the presidential election moves closer, Holden’s victory is instructive. Race may be a factor, but it can also be overcome by the right candidate with the right message at the right time.

Second is the Senate election between incumbent Democrat Mary Landrieu and State Treasurer John Kennedy.  Landrieu entered this election cycle with the dubious title of most vulnerable Democrat in the Senate.  She has since moved into the lead and could win more comfortably than her narrow wins in 2002 and 1996. Her opponent has repeatedly tried to connect her to the national political scene to little avail, asking her point blank at the end of a recent debate about why she supports Senator Barack Obama. [Her opponent – who only recently switched parties - supported John Kerry in the 2004 presidential election, giving the debate an Alice in Wonderland moment].

Like earlier elections this year, efforts to connect conservative Democrats to Obama (and to a liberal national party) have proven ineffectual. They may even backfire. Landrieu could benefit from renewed enthusiasm among Louisiana’s African American voters, while losing few (if any) votes to Kennedy because of McCain’s coattails. For one, McCain does not seem to have any coattails. For another, Landrieu emerged post-Katrina as Louisiana’s most vigorous and effective voice in Washington. 

She is running a classic incumbent strategy, emphasizing her willingness to reach across party lines and pointing to her success in securing funds (dare we say earmarks?) for Louisiana.  To paraphrase Governor Bobby Jindal, Mary Landrieu has proven to be a problem solver and not a politician, and she will likely be reward for her efforts.

From the beginning of this election year, voters have been looking for something different.

Call it change. Better yet, call it leadership.

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Robert Goidel

Robert Goidel

Baton Rouge, LA

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Robert Goidel is a professor of mass communication and political science and the director of the Public Policy Research Lab at Louisiana State University. He has written two books and numerous journal articles examining various aspects of American politics. He also conducts the Louisiana Survey, designed to serve as a barometer of public opinion in Louisiana.

Ed Pratt

Ed Pratt

Baton Rouge, LA

( Read latest blogs )

Ed Pratt is the media relations director at Southern University-Baton Rouge. He is a former newspaper reporter and editor-columnist. He also served as press secretary for successful gubernatorial candidate Kathleen Blanco (D) and the Louisiana Labor Department.

Minority Central

Minority Central

Baton Rouge, LA

Lower-income counties with large proportions of African-Americans and native Americans on Indian reservations; low population growth or steady population losses, high unemployment and poverty; low-end housing stock; African-American locales are concentrated within the Deep South.

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About East Baton Rouge Parish, LA

"On the eastern banks of the Mississippi, the capital of Louisiana is a city of contrasts. By many measures, times are good here, but the lingering effects a longstanding racial divide are real and can be felt in day-to-day life in Baton Rouge..."

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Population, income, and education
Population (2006) 410,665
Median household income (per year) $40,977
Median age 37.1
Families in poverty (%) 13.2%
High school graduates (%) 83.9%
Bachelors degree (%) 30.8%
Ethnicity (percent listed for all below)
White 52.8%
Black 43.7%
Latino 2.3%
Native American 0.2%
Bi-racial 0.8%
Asian-Pacific 2.5%
Employment (percent listed for all below)
Military 0.1%
Government 20.0%
Agriculture 0.8%
Professional 10.1%
Trade and services 29.4%
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Using demographic data, Patchwork Nation has identified 12 voter communities.

(Colors on map represent unique voter communities)

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Explore the Patchwork Nation map to learn more about each community type